Destination Management Plan

PROJECT OVERVIEW

Council is developing the 2025-2030 Destination Management Plan (DMP) to guide the sustainable growth of tourism over the next five years. This strategic initiative aims to position the Charters Towers Region as a top choice for visitors by highlighting its unique offerings, fostering community-driven development, and strengthening its competitiveness in the tourism market.

PROJECT GOALS

The DMP will focus on:

• Enhancing Visitor Experience: Promoting Charters Towers’ natural beauty, cultural heritage, and local attractions to provide memorable experiences for visitors.
• Driving Economic Impact: Supporting local businesses, creating jobs, and encouraging new investment to enhance the region’s economic vitality.
• Encouraging Sustainable Growth: Ensuring tourism growth that benefits the community, respects our heritage, and aligns with environmental sustainability.
• Community and Stakeholder Engagement: Involving local voices, businesses, and stakeholders to create a plan that reflects the community’s values and long-term vision.

WHY NOW?

Our existing plan, developed in 2019 and implemented in July 2020, provided an initial framework for growth, but significant changes—including the impact of COVID-19—have since reshaped the tourism landscape. Updating our strategy is essential to adapt to these changes and ensure Charters Towers remains a competitive, attractive destination.

HOW TO GET INVOLVED

We’re committed to building a DMP that represents the priorities and aspirations of our community. To achieve this, we are inviting residents, businesses, and stakeholders to participate in public workshops and a community survey. Share your ideas, help shape the region’s future, and make an impact by joining one of the engagement opportunities:

Public Workshops - These sessions have been held

Survey - Now Closed

View Survey Results

DRAFT PLAN

Community, local business, industries and government stakeholders are invited to review and provide feedback on the draft 2025-2030 Destination Management Plan (DMP).

This strategy has been shaped by insights gathered during consultations with community members, businesses, industries, and government representatives conducted by consultants, Stratford Strategy. Together, these contributions have identified focus areas and initiatives aimed to ensure that communities in Charters Towers Region will realise their potential and are recognised as a vibrant outback destination that celebrates rich heritage, landscapes, and warm country hospitality. By offering authentic cultural, historical, recreation experiences, the region will attract visitors seeking connection and an unforgettable sense of place, while fostering sustainable growth and community pride.

These focus areas and initiatives are:

• Creative Spirit
• Foundations for Growth
• Life on the Land
• Outback Adventure
• The Golden Future
• Timeless Tales

Your feedback is essential as part of Council’s commitment to community engagement.

The opportunity for feedback closes Wednesday, 9 April 2025.

View the draft plan here

CONTACT DETAILS

For further information about the project please phone Council on 07 4761 5300 or mail@charterstowers.qld.gov.au