Tourism Marketing Strategy Survey | Have Your Say Charters Towers

Who would you say is the primary audience for the Charters Towers Region?

* required

Young families (those with primary school aged children or younger)

Older families (those with high school aged children or older)

Empty nesters (non-caravanners)

Grey nomads (caravanners)

School tour groups

Cruise ship tour groups

Group tours

Young adults (under 30, no children)

Who would you say is the secondary audience for the Charters Towers Region?

* required

Young families (those with primary school aged children or younger)

Older families (those with high school aged children or older)

Empty nesters (non-caravanners)

Grey nomads (caravanners)

School tour groups

Cruise ship tour groups

Group tours

Young adults (under 30, no children)

What tourism audiences do you think the Marketing Strategy should place focus on?

* required

Maximum 255 characters

0/255

Where do a majority of your audience come from? (select only one)

* required

Regional Queensland

Northern Territory

Brisbane

Sydney

Melbourne

Adelaide

International

Other (please specify)

Generally speaking, what would you say is the hero tourism theme or unique experiences that drive people to visit the region? (Rank these in order of importance)

* required

GOLD RUSH HISTORY, e.g. Columbia Poppet Head, Venus Battery, Gold Tower Wall of History, Ghosts of Gold, Ravenswood, Gold Fossicking, Ghosts After Dark Film/Towers Hill

Select

HERITAGE BUILDINGS, e.g. Stock Exchange Arcade, World Theatre, Butlers Cottage, Courthouse Museum, Historic Ambulance Museum, Thorp’s Building, Civic Club, Butlers Cottage, Hervey Range Heritage Tea Rooms, Railway Hotel, Imperial Hotel

Select

ARTS & CULTURE, e.g. Towers Arts, Pentland Arts & Crafts, Murals & Mosaics, Mike Carney Centre, Dillinga’s Dreaming, Wook-a-took, Don Roderick Gallery, Ravenswood Art Trail, Ambulance Museum, Zara Clark Museum, Courthouse Museum, Emu Apple Arts

Select

NATIONAL PARKS/NATURAL FEATURES, e.g. Towers Hill, Burdekin Weir, Dalrymple National Park, Big Bend, White Blow Environmental Park, Burdekin Falls Dam, Fletcher Creek, White Mountains National Park; Blackwood National Park

Select

INDUSTRY OPERATIONS & HISTORY, e.g. Miners Memorial Walk, Cattle Sales

Select

MILITARY HISTORY, e.g. First World War Digital Heritage Trail, Towers Hill in WWII, WWII Photographic Display City Hall. Zara Clark Museum

Select

OTHER EXPERIENCES, e.g. Texas Longhorns, Tors Drive-In Theatre, Hidden Valley Cabins & Tours, North Queensland Soaring Centre

Select

EVENTS, e.g. Country Music Festival, History & Heritage Fair, Goldfield Ashes, Charters Towers Rodeo, Inland Barra Fishing Classic, Swap meet & Motor Show, Burnout Competition

Select

In your experience, what is the average length of visitor stay?

* required

Day trips

Weekends

2 - 3 nights

3 - 5 nights

5 nights or more

What destinations do you think the Charters Towers Region competes with? Put another way, who do you lose market share to?

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Maximum 255 characters

0/255

From a marketing perspective, what other regions do you think do a good job of their marketing and promotion?

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Maximum 255 characters

0/255

Why do you think they do a good job of their marketing and promotion?

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Maximum 255 characters

0/255

10.

When visitors come to the region, do they experience any pain points / frustrations? If so, what are they?

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Maximum 255 characters

0/255

11.

How would you like to see the Charters Towers Region taken to market?

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Maximum 1,000 characters

0/1,000

12.

Do you think visitors know and understand where the Charters Towers region is in Australia?

* required

Yes

13.

What is the current brand of Charters Towers tourism?

* required

Visit Charters Towers

Unearth Our Secrets

Discover Our Secrets

Charters Towers - Est 1872

Unsure

14.

How effective is this brand?

* required

15.

Please explain your rating for the previous question.

* required

Maximum 255 characters

0/255

16.

Is there anything else you'd like to add or see in this Destination Marketing Strategy and Plan?

Maximum 5,000 characters

0/5,000

Thank you

Thank you for taking the time to share your thoughts and ideas.